Exploring the strategic application of Gameplan event social impact methodology for the men's Rugby League World Cup 2021 in Doncaster


In partnership with Doncaster Council and Leeds Beckett University, UK, this project evaluated the application of a new strategic framework called `Gameplan´. Published in a new handbook and online resource, Gameplan helps event managers maximise the social impacts of major events. Too often, the social impacts of major events are assumed as implicit or taken for granted, or wrapped up in (overly positive) legacy statements. Gameplan rejects such assumptions and is built on a programme of longitudinal research that commenced in 2018 with a social impact evaluation of the Tour de Yorkshire cycle race. Subsequent case study events have included the 2019 Tour de Yorkshire, the UCI Road Cycling World Championships and a stadium-based England vs. Ireland, Six Nations Championship rugby match. The 2021 Rugby League World Cup presented an ideal opportunity to test how the complete Gameplan framework can be most effectively communicated and implemented within the event planning process.

Partner institutions: Leeds Beckett University, Doncaster Council

CinTurs researcher(s): Neil Ormerod

Budget UAlg: n/a

Funding institution(s): Doncaster Council / Sport England

Period: 2022 - 2023

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